Peugeot x YellowKorner - Capturing Allure: Mr. Fifou - Looking for Pride

‘Capturing Allure’ is a short documentary series where five renown photographers - Oliviero Toscani, Mr Fifou, Laurence Laborie, Theresa Freitas & Laurent Baheux - talk to us about their individual quests for Allure in their personal work. In this specific episode, we follow photographer Mr Fifou in his quest for ‘Allure’. Fifou takes us on a ride to the place where he has always drawn his energy and inspiration from: the suburbs. For Fifou, 'Allure' is pride. He feels the need to spotlight people who are beyond the mainstream. Their backgrounds, their differences, have now become their strength, which they proudly embrace. And that's precisely where l'Allure, made in Fifou, draws its quintessence.

  • CLIENT: Peugeot

  • TITLE : Looking for Pride

  • PRODUCTION COMPANY: JACKFLASH

  • DIRECTOR: Fabien Ecochard

  • PHOTOGRAPHER: Mr Fifou

  • EXECUTIVE PRODUCER: James Hagger

  • LINE PRODUCER: Robin Noël

  • EDITORIAL DIRECTOR: Charlotte Balatre

  • PRODUCTION ASSISTANTS: Jean Méranger-Galtier, Manon Bioret, Imogen Barnes

  • DIRECTOR OF PHOTOGRAPHY: Jacques Ballard, A.F.C

  • ADDITIONAL PHOTOGRAPHY: Fabien Ecochard, Morgan Mercier

  • SOUND ENGINEER: Kerwin Rolland

  • EDITOR: Jordi Gueyrard ASSISTANT EDITOR: Théophile Chauffrut

  • COLORIST: Anne Szymkowiak

  • CAST: Serapis Dirat, Youssou Camara, Hassan Koné, Yannick Bouanga

  • EXTRAS: Thomas Consani, Elias Koné, Sematawi Smart, Hensen Bilny, Cyril Anton, Stéphane Neang, Romain Martin, Marine Grech, Elijah Bouanga, Mounawar Hamadi, Zainoudine Hamadi, Aboubacar Fofana, Serge Malélé, Steeve Bellaiche, David Kligueh, Baptiste Pacitti, Anne Cazé, Lisa Tiebout, Olivier Frediere, Mahamadou Sakomé, Maëlle Lemaire, Edilson Lomba-Tavares, Clency Ducloux, Alexandra Osina, Pauline Corrihons Houdard, Joanna Sainte Marie, Christophe Cinabre, Redouane Ikhlef, Steve Kindombe, Modibo Sissoko, Gabin Berthe, Madyan Innocent, Andreea Marinescu

  • MUSIC: Ardie Son - "Minuet II" Frank Bentley - "Get Dangerous" Flint - "Don't open" Adrián Berenguer - "Presto" Flint - "Scared Inside" Yarin Primak - "My Lord" SOUND MIX: Pure sound project - Théo Noël, Joris Sellem

  • SPECIAL THANKS: OX Avocats, Theatre Darius Milhaud, Salle de Boxe Boxing Beats, Picto photo Editing, Idrissa Diabate, Olivia Caré

  • AGENCY: Mogul

  • ARTISTIC PRODUCER : Nicolas Delacroix

  • EXECUTIVE PRODUCER: Julien Averty

  • PRODUCTION COORDINATORS: Emie Pham, Fanélie Rodoz

  • COPYWRITERS: Ken Sainthorant, Vincent Talabot

  • CREATIVE DIRECTOR: Julien Gragnic

  • ART DIRECTORS: Redwan Benammar, Charly Braunn

  • MOTION DESIGNER: Tiffany Picq

  • SOCIAL MEDIA MANAGERS: Arnaud Gaidon, Kassandra De Oliveira

  • PEUGEOT: Linda Jackson, Phil York, Matthieu Bellamy, Erika Bouteloup, Valérie Candeiller

  • YELLOWKORNER: Alexandre de Metz, Eva Lafferrere, Maryam Bettahar